If you’re thinking about starting or scaling your Turo business in Los Angeles, choosing the right car can make all the difference. Whether you’re just getting started with one or two vehicles or looking to expand your fleet, understanding which cars deliver the best return on investment (ROI), highest revenue, and strongest demand is key to maximizing profits.
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We analyzed 200 vehicles in the Los Angeles Turo market using RentScout, our Chrome extension for Turo hosts that calculates ROI, revenue, demand, depreciation, and more — all in one place. These results show the top performers based on real data, but remember: the more vehicles you analyze, the more precise your results will be. That’s exactly where RentScout comes in.
Top 5 Cars by ROI in Los Angeles
ROI is one of the most important metrics for Turo hosts — it shows how quickly your car pays for itself after accounting for purchase cost and earnings.
Here are the top 5 vehicles with the highest ROI based on our analysis:
- 2018 BMW X2 – 103% ROI
- 2018 Mercedes CLA – 102% ROI
- 2015 Ford Mustang – 82% ROI
- 2020 Tesla Model 3 – 69% ROI
- 2019 Volkswagen Tiguan – 65% ROI
These numbers suggest that certain used luxury and sporty models can deliver exceptional returns when priced correctly and managed well.
Top 5 Cars by Annual Revenue in Los Angeles
While ROI tells you efficiency, revenue shows the total money a vehicle can bring in per year.
Here’s the top 5 list:
- 2022 Porsche 718 Boxster – $31,668
- 2024 Mercedes Sprinter – $25,248
- 2021 Chevrolet Corvette – $24,960
- 2023 Chevrolet Corvette – $21,588
- 2025 Genesis GV-80 – $19,608
Luxury convertibles, sports cars, and high-end SUVs dominate the revenue leaderboard in LA — no surprise in a market where style and performance attract renters.
Top 5 Cars by Demand in Los Angeles
Demand shows how often a car gets booked compared to how often it’s available — a crucial metric for predicting consistent income.
Our top 5:
- 2023 Kia Forte – 84% Demand
- 2022 Porsche 718 Boxster – 83% Demand
- 2023 BMW 2 Series – 82% Demand
- 2024 Chevrolet Malibu – 82% Demand
- 2020 Tesla Model 3 – 80% Demand
A mix of affordable, luxury, and electric options proves that demand can be strong across different price ranges — as long as the market wants that style of vehicle.
What Else Should You Consider?
While ROI, revenue, and demand are critical, successful Turo hosts also keep an eye on:
- Depreciation – How much value a car loses over time.
- Purchase Price – The lower the cost, the faster ROI improves.
- Operating Costs – Maintenance, insurance, and cleaning fees.
- Market Fit – Not every car works in every city. LA loves luxury and convertibles, but other markets may differ.
RentScout calculates all of these factors for you, including depreciation based on the exact trim level of the car.
Final Thoughts: Analyze Before You Buy
These rankings are based on just 200 vehicles in Los Angeles. The real magic happens when you analyze hundreds or even thousands more. With RentScout, you can quickly scan and compare cars to find the most profitable options — before you invest your money.
Install RentScout today to find your best Turo opportunities.
(Available on desktop for Google Chrome only.)